Scion’s Crystal Ball - The new iM Concept projects a bright future for Scion and its customers

by Dan Nied
Nov/Dec 2014
Scion’s Crystal Ball - The new iM Concept projects a bright future for Scion and its customers

Doug Murtha’s excitement was undeniable at the L.A. Auto Show in November.

That’s because the vice president of Scion was about to give the world a look into the future by unveiling the Scion iM Concept. And, a production version of the versatile five-door compact hatchback will be coming to dealerships in 2015.

“This represents the bold direction Scion will soon be going,” said Murtha.

The iM turned some heads with its color, known as Incrediblue, and dazzled with its bold styling and sporty versatility. The look is accentuated by wider aerodynamics and lower ride height to create a grounded appearance. And 19-inch alloy wheels offer sex appeal for young professionals.
 

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