Back on the Road

Ever-Better Expedition inspires Toyota engineers through real-world driving
by Dan Nied
Jan/Feb 2016
Back on the Road
Snow Problem!
Over the course of their 18,000-mile journey, Ever-Better Expedition drivers got to experience a multitude of roads and conditions, including this Alaskan snow storm.
 
Upon the launch of the North American leg of the Ever-Better Expedition in June, Toyota North America CEO Jim Lentz set out a vision.

“These cars may have been conceived in an engineer’s mind,” Lentz said. “But they were born on the road. And it’s time to get them back to the place of their birth.”

And that’s exactly what they did, as more than 140 engineers and team members drove a convoy of Toyota, Lexus and Scion vehicles on a 110-day, 18,000-mile road trip that spanned North America’s highways, byways and backstreets.

Ever-Better Expedition—inspired by Toyota Motor Corporation President Akio Toyoda—uses the world as a research lab, putting Toyota engineers and team members behind the wheels of the cars they create, giving them firsthand experience of the weather, conditions and roads Toyota customers traverse each day. It began in Australia in 2014, then came to North America last year and continues in South America in 2016.

EBE drivers traveled through the stifling heat of Death Valley this summer and spent the winter fighting icy roads in Alaska and Canada. Along the way there were thunderstorms, snow storms, wind storms and perfect days.

In the end, Toyota engineers walked away with a better understanding of how customers use our vehicles, and a clear vision of future improvements.
 
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