In February, eight dealerships in Central California —Madera Toyota, Toyota of Clovis, Freeway Toyota, Merced Toyota, Michael Toyota, Modesto Toyota, Toyota of Selma and Visalia Toyota — raised $15,200 by selling raffle tickets for a 2017 Tundra. The proceeds benefited Valley Children’s Healthcare, one of the largest, nonprofit pediatric hospitals in the nation.
Tickets sold for a donation of $5 each, or five for $20. Madera Toyota sold the lion’s share, for the second year in a row, raising $10,410.
“Our dealer principal, Marty Mayfohrt, wanted to take every opportunity available to sell tickets,” says Digital Marketing Associate Jeovanny Inzunza. “We promoted it heavily on social media, organized email campaigns and sold lots of raffle tickets here at Madera Toyota. It wasn’t a competition, but in the end we sold the most tickets.”
So what motivated Madera Toyota to go above and beyond?
“Nothing is more important than ensuring that parents have the best facilities and care for their children in a time of need,” Mayfohrt says. “We are happy that we have the opportunity to support a local organization that is not only dedicated to the patients and families that it serves, but also to the community.”
Over the past few years, these Toyota dealerships have donated more than $63,000 to the hospital.
“We’re happy to do it,” Mayfohrt says. “If we did not have access to these facilities, parents and children would be forced to travel great distances to the Los Angeles and San Francisco areas for specialized treatment.”
The Guilds of Valley Children's Hospital partnered with Toyota and World Ag Expo to give away the new Tundra, donated by the Northern California Toyota Dealers’ Association. That lucky ticket holder was Andres Rojas, who happened to purchase $40 worth of tickets at the expo in Tulare, California.